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If you want to get more play when you’re online dating, here are some ways to perfect your online dating photo, which is crucial to the online dating game.

“So I just did some quick screen grabs — I was just completely stunned that this could actually happen.”Ennals tweeted the screen grabs and contacted Facebook.“I couldn’t believe this was being done to promote anything,” he said.

Among the key players, we’ve noticed that the biggest have differentiated themselves largely by using a tool that’s proved powerful in many other industries and niches: native ads.

Today, we analyze three dating apps that have made it big using native ads and other methods: Match.com, founded in 1993, is probably the oldest and biggest company on the list.

Ann Cutbill Lenane is a familiar face inside New York City cabs.

Her creative ads marketing luxury Manhattan apartments play on Taxi TV. “I have managed to sell billions of dollars’ worth of New York City real estate, but the one thing I haven’t been able to get done is to find a wonderful, single, divorced dad to re-marry,” she says in the ad.